Salmonella enterica typhi Essay -- Medical Health Biology Essays

Salmonella enterica typhi Introduction: Worldwide, typhoid fever affects roughly 17 million people annually, causing nearly 600,000 deaths. The causative agent, Salmonella enterica typhi (referred to as Salmonella typhi from now on), is an obligate parasite that has no known natural reservoir outside of humans. Little is known about the historical emergence of human S. typhi infections, however it is thought to have caused the deaths of many famous figures such as British author and poet Rudyard Kipling, the inventor of the airplane, Wilbur Wright, and the Greek Empire’s Alexander the Great. The earliest recorded epidemic occurred in Jamestown, VA where it is thought that 6,000 people died of typhoid fever in the early 17th Century. This disease is rare in the United States and developed nations, but always poses the risk of emergence. History: Originally isolated in 1880 by Karl J. Erberth, S. typhi is a multi-organ pathogen that inhabits the lympathic tissues of the small intestine, liver, spleen, and bloodstream of infected humans. It is not known to infect animals and is most common in developing countries with poor sanitary systems and lack of antibiotics, putting travelers to Asia, Latin America, and Africa in a high risk group. Of the 266 people infected in the United States in 2002, approximately 70% had traveled internationally within 6 weeks of the onset of disease. Microbiological Characteristics: This gram-negative enteric bacillus belongs to the family Enterobacteriaceae. It is a motile, facultative anaerobe that is susceptible to various antibiotics. Currently, 107 strains of this organism have been isolated, many containing varying metabolic characteristics, levels of virulence, and multi-drug r... ...asters have compromised sanitation. Although the incidence in the United States is very low, outbreaks and substantial epidemics still remain possible due to worldwide travel and unknowing carriers of the disease. The development of antibiotic treatments and several vaccines have presented the possibility of worldwide eradication. Until this is achieved, however, S. typhi and its characteristic typhoid fever will remain a threat for future epidemics. References Cited: Dennis Kunkel Microscopy, Inc. Health Canada: MSDS of Infectious Substances World Health Organization: Typhoid Fever Fact Sheet Centers for Disease Control and Prevention: Typhoid Fever Disease Information University of Florida Medical Micribiology and Infectious Diseases Department: Salmonella typhi Info Wikipedia.org: Typhoid Fever U. of Maryland Medical news: Typhoid Fever

Procter & Gamble Company Essay

In November 1981, Mr. Chris Wright, Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands, holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input from the three LDL brand managers who reported to him, as well as his own knowledge of the LDL category, Wright believed there were three major opportunities for volume growth: (1) the introduction of a new brand, (2) a product improvement on an existing brand, and/or (3) increased marketing expenditures on existing brands. In preparation for an upcoming meeting with Bruce Demill,, PS&D advertising manager, Wright began evaluating the volume and profit potential of the three options. Company Organization The company comprised eight major operating divisions organized by type of product: Packaged Soap & Detergents, Bar Soap & Household Cleaning Products, Toilet Goods, Paper Products, Food Products, Coffee, Food Service & Lodging Products, and Special Products. Each division had its own brand management, sales, finance, manufacturing and product development line management groups. One of the most important responsibilities of the brand group was the development of the annual marketing plan, which established volume objectives, marketing support levels, strategies and tactics for the coming year. The brand manager promoted the interests of his brand while the associate advertising manager assumed responsibility for building the business of all P&G brands in his or her category. The brand groups worked closely with the following four line departments in both the development and the implementation of their marketing plans: Sales: The brand groups and sales force frequently interacted. While the brand groups managed categories and brands, the sales force managed markets and accounts. As such, the sales force provided important perspective and counsel on trade and consumer promotion acceptance, stock requirements to support promotions, competitive pricing and promotion activity, and newproduct activity. Each brand group worked closely with the sales force to develop the optimal sales promotion plan for its brand together with appropriate merchandising aids. LDLS are defined as all mild liquid soaps and detergents designed primarily for washing dishes. Product development department (PDD). Since superior product performance was key to the success of P&G products, each brand group worked closely with PDD to ensure continued improvement of its brand’s quality. Fifteen professionals worked exclusively on research and development for LDLs. The PDD continually strove to upgrade product quality or explore new product formulations. If a potential new product was developed, it was extensively tested in consumer and laboratory tests before any test marketing began. Manufacturing department. The brand group provided the manufacturing department with detailed brand volume estimates (by month, size, and form/flavor) to facilitate efficient production, as well as five-year volume base forecasts for capacity planning. In addition, the brand group discussed promotions requiring label or packaging changes with manufacturing to determine the most efficient production methods. Manufacturing informed brand groups about ongoing manufacturing costs and provided potential cost-savings ideas. Interaction between the advertising and manufacturing departments was particularly frequent during any new-product development process, and included discussions on manufacturing requirements, custom-packing options for test markets, and critical paths for production. Finance department Based on volume and marketing expenditure forecasts provided by the brand groups, financial/cost analysts developed and fed back brand profit and pricing analyses as well as profit and rate-of-return forecasts on new products and promotions. This information was key in helping the brand groups to recommend action which would maximize volume and profit growth. Advertising services department. Within the department, there were nine staff groups which serviced the advertising department. These were market research, art and package design, TV commercial production, media, copy services, field advertising, marketing systems and computer services, promotion and marketing services, and advertising personnel. PS&D market research included the following: 1. Market analysis, including bimonthly  syndicated market data that P&G purchased from A.C. Nielsen Co., as well as selected data purchased from Nielsen, Selling Areas Marketing, Inc. (SAMI) and other suppliers for test markets. 2. Consumer research, including studies to: a. monitor how consumers used products and track consumer usage of, attitude towards, and image of P&G and competitive brands; b. test the performance of current products and possible product modifications under in-home usage conditions; and c. evaluate the advertising, packaging, promotion and pricing of P&G brands; also, to evaluate the potential of new-product ideas, using such techniques as concept research and simulated test markets. LDLs could be conceptually divided on the basis of product benefit into three major segments: (1) the performance segment (35% of category volume) provided primarily a cleaning benefit; (2) the mildness segment (37% of category volume) provided primarily the benefit of being gentle to hands; and the price segment (28% of category volume) whose primary benefit was low cost. Volume is measured in P&G statistical cases, each containing 310 ounces. Household growth was a better indicator of LDL volume than population growth (research indicated LDL household consumption varied only slightly with the number of people in the household). 4 ADW households still used LDL for pots and pans and small cleanups. Price brands were sold to retailers for an average of $7.50 per statistical case versus $17.00 per statistical case for the premium-priced mildness and performance brands. the greatest growth in the past 10 years. Some LDL brand managers expected the performance segment to continue to grow at the expense of the mildness segment, since market research indicated that more consumers rated performance attributes (such as grease cutting and longlasting suds) as the most important (see Exhibit 2). The price segment had been in decline, but was expected to stabilize at its current share level due to increasing consumer price sensitivity resulting from the depressed state of the economy. LDL brand managers did not expect this segment to grow because most price brands were not a good value, requiring two or three times as much volume to create the same amount of suds as a premium brand. P&G’s Ivory Liquid, the market leader, used this comparison in its advertising to persuade consumers that Ivory was a better value. The LDL market was relatively stable, with one new premium brand introduced every two and a-half years and an average of two price brands introduced and discontinued per year. As Exhibit 3 shows, 3 companies sold almost 75% of LDLs, with P&G holding a 42% share 6 of the market, Colgate-Palmolive Company a 24% share, and Lever Brothers, the U.S. subsidiary of Unilever, a 7% share. 7 The remaining 27% of the market consisted mainly of generic and private-label brands. As shown in Exhibit 4, marketing expenditures including advertising and promotion typically represented 20% of the sales of an established LDL brand.

Crime and Best Glorification

The best glorification of crime and criminals seems to be portrayed in the news, TV, and movies. Often you will see how a bank robber will get away with the cash and never get caught. In movies criminals seem to get away with their crimes if in some way the crime is justified. In today’s world it sometimes appears to be easier if you’re the bad guy. This mind set is due to the portrayal of the criminal in movies and on the news. A prime example of glorifying a criminal would be CSI. CIS is a television show that is based on crime scenes and criminal minds. CSI goes into a criminals mind and show how and why I crime happens. This makes the criminal mind seem fascinating and sometimes portrays the criminal as a genius. I feel almost making the crime and criminal as famous and as powerful as the show it’s self. Another example would be Law Abiding Citizen. The main character goes on a killing spire on the justice center of Philadelphia. Even though he has killed so many people you still feel sympathetic towards him because his family was brutally raped and murdered and the justice center did nothing. Due to the circumstances he decided to take actions in to his own hands. This movie, in many ways, makes the crimes and the criminal more glorious as if he had done the right thing. The news is another example of glorifying crime and criminals. The news often talks about how cops can not control gangs, how the gangs are growing and becoming more powerful. This makes the gangs more glorious and, in ways, only adds power to the gang. For young children growing up in gang-ran areas this may push them to join because of the media’s portrayal of the power associated with gangs. The best glorification of crime and criminals seems to be portrayed in the news, TV, and movies. The media truly seems to make it look easier to be the bad guy. In today’s news and movies the criminals seems to be powerful or justified.

Da Bluez essays

Da Bluez essays From years 1505 to 1870, the world underwent the largest forced migration in history. West Africa was soon to be convulsed by the arrival of Europeans and become the advent of the transatlantic slave trade. Ships from Europe, bound for America, appeared on the horizon, and their captains and sailors-carrying muskets, swords, and shackles-landed on the coast, walked up the beach in their strange clothes, looked around, and demanded slaves. A horrific chapter in history had begun, and neither Africa nor America would be the same again. Approximately ten million Africans were brought across the seas to the Americas to be manipulated into slavery. They were meant to work harsh labor, yet they were no longer meant to have a voice. A few Americans took the time to appreciate the hard work performed by the slaves; however, appreciation is a short step in the long road to equality. It was not until the late 19th century that America began to repair the damages done by this immoral trading of human beings. Once the slaves were freed after the Emancipation Proclamation in 1863, it did not do much to end the oppression and prejudice against the black race. Their freedom did not give them a heart; it did not prove they had soul. This is where their music becomes significant, and this is Blues music. Throughout their music, it took much less time for the black race to prove that they were not unlike the rest of humanity; in fact, they did have a voice, and a haunting one. Once Blues music was not only recognized, but also comprehended, admired and imitated, it opened the gates of immigration, and the nation to this day has matured in its ability to see gray. Included in the mass of faceless slaves, the boats entrapped and migrated a large number of griots. A griot was an African version of the European wandering minstrel. They spent their lives traveling from village to village, playing the role of a musician, storytel...

How to Get Out of the Sophomore Slump

How to Get Out of the Sophomore Slump In your sophomore year in college? Feeling uninspired and unmotivated? You just might be in whats known as the college sophomore slump. For most students, its what happens during your second year of college: youre over the excitement of your first year but not close enough to graduating yet to be focusing on life after college. So whats a college student to do in the meantime? Take a Class for Fun You might be feeling slumpish because you are having to take tons of prereqs before you can get into the nice, meaty courses required for your major. Or you may not even be sure what to major in. Either way, add a little spice to your routine by taking a class just for fun. It can be yoga, ballet, an art class, or anything thats out of the ordinary for you. Join a New Club or Organization Your first year in school, you were probably so busy adjusting to life as a college student that your time management skills were shall we say less than stellar. But now that you know the ropes, join a new club or organization that will provide you with a creative outlet and something enjoyable to do each week. Get Involved in Student Government Even if youve never done student government before, see if you can represent your residence hall, your academic class, or even a constituency you belong to (like transfer students, for example). It can be a great way to keep you motivated to talk to other students, stay on top of current issues, and develop some leadership skills. (Not to mention that it looks good on your resume.) Volunteer on Campus No matter where you go to school, chances are that there is some kind of volunteer program you can join. See who needs volunteers this year and you just might end up motivating yourself along with others. Volunteer in the Local Community Maybe a change of scene is more whats needed. If so, see what volunteer options are available in your local community. Mentor First-year Students You just might be in the sophomore slump because you are doing well in college which means that perhaps you can be a good role model for incoming first-year students who need some guidance about adjusting to college life. See if your school has a mentoring program you can join and if not, see about starting one yourself! Get a Fun Job On Campus True, most students work in college for the money. But if you need to mix things up a little, this can be a great way to still get income while also enjoying yourself. Work in the campus coffee shop, at the theater, or in any other avenue that offers a fun, engaging environment. Get a Fun Job Off Campus Perhaps you do need a change of scene from your campus but dont have the time to volunteer. Try to combine both your financial needs and your need for change into an off-campus job that is interesting and something new. Get Involved Politically What are local politics like near your school? Can you volunteer on someones campaign? Join a national campaign for a person or an issue you care about? Become involved in a movement for a cause that is near and dear to your heart? Start Planning a Great Trip Sophomore year can be a little challenging because there often isnt one big thing to look forward to. So why not create your own highlight of the year? See what your options are for planning a fun trip over Thanksgiving break, winter break, spring break, or even a long weekend coming up. It just might do the trick of getting you out of your sophomore slump and back into your normal groove.

Economic Essay Example | Topics and Well Written Essays - 1000 words

Economic - Essay Example This has caused concern for a number of factors in the market to include the banking and construction industry. When a low turn-over of homes occurs, new construction stalls and peters out and older pre-existing homes may cause a short burst in refurbishment industries but inventory movement remains stale. According to the media report, trust in real estate as an investment vehicle has declined by half since 2003. As with all complex phenomenon, a number factors explain why it is happening the way it is. Over time, the housing industry will find equilibrium as housing prices drop to a level the market deems sufficient for decreased prices and buyers may start purchasing again. One can anticipate the construction trades getting hit the hardest and see lay-offs and smaller contracting companies going under. Home improvement goods and services may see an uptick in business as more homeowners seek to repair or improve present dwellings instead of buying another home. Who are the key stak eholders that are impacted by the issue outlined in the report? Include a discussion of all groups that may be impacted by the issue raised in this report Highlight what you believe the main impacts will be in outline who you believe will be impacted most The construction companies and potential homeowners are the most severely affected groups here. The bankers will suffer only in the departments directly related to issuing and maintaining mortgage notes and securities. Of course, if the loans are packaged and leave the local lenders to be securitized in bundles of investments, the effect will only be on the amount of loan traffic coming into the local lending institutions. The construction trade tends to attract both unskilled and skilled laborers whose seasons of employment will most severely affected by the downturn of sales. Entire swaths of the industry will suffer a dearth of employment especially affecting the unskilled laborer. The skilled laborers do have the opportunity to move directly to providing services to remodel and refurbish existing homes for homeowners who find the prospect of buying a new home burdensome right now. What economic theories can be drawn from this media report? List and discuss what economic theories you can find in this article Provide a brief outline of the theory you are highlighting Provide evidence from the article to support these theories. Remember there may be more than one theory to discuss The Law of Supply and Demand is the most important economic theory to be considered in this media report. In its simplest form, it demonstrates that limitations or constraints on either supply or demand will have an effect on price (Kirzner, 2000). Prices, when unfettered, are the clearest signals for how to rationally allocate scarce or abundant economic resources. Economics at its most basic is the examination of the rational (or sometimes irrational, as in bubbles) allocation of goods and services. One important note, it is rele vant in a market or mixed economy but not necessarily in central planning or socialist economies where the Law of Supply and Demand tends to be fogged by irrational price signals and gross misallocation since the end-users don’t have a vote with their feet. The Law assumes that there is a price equilibrium at which producers and

The Work of Art in the Age of Mechanical Reproduction, Walter Benjamin Essay

The Work of Art in the Age of Mechanical Reproduction, Walter Benjamin - Essay Example The sense of originality has lost by use of pictures as compared to paintings. According to Benjamin, the reproducible film represents a historical shift that many audiences might fail to notice. Benjamin noted that the work of art reproduced mechanically has intervened to fill the void left by loss of aura. For instance, the loss of authority by the original work of art has been compensated by the use of a camera. Cameraman can direct the viewers eyes towards specific places and stories, as a result of being radical, revolutionary and totalitarian. Mechanical reproduction has introduced distraction as a new way of reception. There is a shift in the location of work of art that can be referred to as an aura to the mythological space. People are now capable of visiting places like museums, theaters, galleries and cinemas to see the work of art. Benjamin, however, complements the loss of aura. He notes that the loss has opened up politicization of the work of art put into use in different ways. He observes that a mechanical reproduction has managed to change contemplation regarding the screen as well as the films